Brothers James and Thom Elliot have masterminded a new street food business venture in the UK; selling traditional Italian pizzas, served fresh from a custom made oven in the back of a three-wheeler Piaggio Ape van. The pair will pack in their hectic London lifestyles to follow this culinary dream; risking it all for their new business.
The brothers are flying to the southernmost point of the Italian mainland to collect their van and drive it back to the UK, travelling over 2000 miles across the length of Italy. Driving at a max speed of 40mph, the boys are quite literally taking the long way home. James and Thom are using this road trip to completely immerse themselves in Italian culture, history and traditions; eagerly absorbing as much of the local lifestyles and food humanly possible as research for their business.
Throughout the trip the brothers will have a television camera crew by their side capturing every mile of their journey. A television series is planned for broadcast in the New Year.
James and Thom are building an extensive social media campaign, which is due to go viral and become an online hit. The brothers will entertain their followers with a daily video blog, Facebook and Twitter updates which will enable the fans to get involved with the trip, make route suggestions and ultimately create a vibrant web based community.
Highlights of the trip include:
- Cooking with San Marzano tomatoes.
- Limoncello production on the island of Capri.
- Visiting the oldest pizzeria in Naples to learn from expert pizza chef.
- Milking buffalo to create buffalo mozzarella.
- Learning how make Pesto.
- Stuffing sausages with chilli peppers in Spilinga.
- Driving along the stunning Amalfi coast.
- Fishing for Eels in a lake outside of Rome.
- Participating in a village Donkey race.
James and Thom both have a passion for food that was instilled in them from growing up in a family of restaurateurs and wine merchants.James is the true foodie of the two, and has worked as a chef since he was 16, from his parents pub in Dorset to Marco Pierre White's The Mirabel in London. He gave up cooking after believing that he should grow up and get a real job and went off to university. He then moved to London and started working for BBC 6 music radio station and now works in commercial and pop promo production. However, at 25 he has decided that he wants to be his own boss and pursue his passion for food.Thom works in advertising and marketing and is desperate to get out of the rat-race and bring the world a better pizza. It is fair to say that he is currently more involved in eating pizza than cooking it, something he is hoping to rectify. However, having quit his job leaving his fiance as the breadwinner and mortgage payer of the house he certainly has the most to lose from peddling pizzas for a living. Comparatively, he is probably the organized one, but being on his third mobile phone of the year that is probably a little of an overstatement.
Core Facts
1. Journey of 2000 miles from Reggio di Calabria in Italy, back to London, driving at a max speed of 40mph.
2. A full 8 part series will be completed about the trip in the New Year.
3. A social media campaign will continuously track the progress the trip. The brothers will entertain their followers with a daily video blog, Facebook and Twitter updates which will enable the fans to get involved with the trip, make route suggestions and ultimately create a vibrant web based community.
Pizza Pilgrims: The Pilgrimage Begins.
The journey has officially begun. On Sunday afternoon James and Thom touched down in Lamezia Terme Airport, Italy.
Monday morning was the first of many early starts for the boys, as they eagerly went to collect their only mode of transport for the next month – a brand new, racing green, Piaggio Ape.
The brothers enjoyed a morning full of test driving and getting to grips with the three-wheeled van before hitting the road and driving to Spilinga for onion ice cream tasting the next day.
Videos
http://www.youtube.com/watch?v=s7Hn43xWqxM
http://www.youtube.com/watch?v=x1soc5XwRGI&feature=related
http://www.youtube.com/watch?v=WBjGFyUulGQ
Thursday, October 20, 2011
Wednesday, October 12, 2011
National Gumbo Day Dinner
Al Fresco Chipotle Chorizo Chicken Sausage with Mango and Adodo Gumbo Basmati Rice Bowl
Serves: 4
Prep: 10 minutes
Cook: 30 minutes
Ingredients:
1/4 c. vegetable oil
1/4 c. all-purpose flour
2 stalks celery, sliced
1 small onion, diced
1 bay leaf
1 t. Kosher salt
1 t. dried oregano
1/4 t. cayenne pepper
20 oz. chicken broth
1 (14 oz.) can diced tomatoes
12 oz. Al Fresco Chipotle Chorizo Chicken Sausage with Mango and Adobo, sliced
1/2 lb. frozen okra
3 c. cooked Basmati white rice, cooked
Directions:
In a large Dutch oven, or pot, heat oil over high heat until almost smoking. Add flour and stir until combined and becomes a dark red about 6 to 8 minutes.
Add celery and onion and continue cooking another 3 to 5 minutes scraping any bits from the bottom. Stir in bay leaf, salt, oregano, cayenne, broth, tomatoes and sausage. Boil lightly about 15 minutes.
To assemble dish spoon mounds of rice into a bowl and spoon gumbo mixture over the top.
Sunday, October 9, 2011
Sunday Night Salmon Supper
It's so nice to come home after a day of work and have a man that has the dinner taken care of...all I needed to do was prepare my families favorite glazed carrots...
Grilled Alder Sockeye Salmon, Glazed Carrots and Basmati White Rice
Serves: 4
Prep: 10 minutes
Cook: 15 minutes
Ingredients:
4 (4-6 oz.) Sockeye salmon fillets
1/2 t. Kosher salt
1/4 t. black cracked pepper, to taste
1 c. Basmati rice, rinsed
1 1/2 c. water
1 pinch Kosher salt
1 T. olive oil
8 carrots, peeled and sliced
1/4 t. Kosher salt
1-2 T. brown sugar
1 T. unsalted butter
soy sauce (if desired)
Directions:
Preheat grill over medium heat, using a small piece of Alder wood if desired. Place salmon fillets on foil and season flesh with salt and pepper; set aside.
In a medium pot combine rice, water and pinch of salt and bring to a boil. Stir, cover and reduce heat to a simmer. Continue cooking until water is disolved and rice is tender, about 15 minutes. Remove from heat, fluff with a fork and set aside.
In the meantime heat oil in a large skillet over medium heat. Add carrots and toss to coat evenly. Cook until golden and almost tender tossing frequently, about 10 minutes. Add salt, brown sugar and butter then toss to coat and continue to cook until a glaze is formed about 3 to 5 minutes.
While rice and carrots are cooking place salmon fillet skin side down onto grill on indirect heat and cook just until medium if not medium rare about 8 to 10 minutes depending on thickness of fillets.
Serve salmon with glazed carrots and white rice. Flavor rice with soy sauce if desired.
Wednesday, September 14, 2011
Mid-Week Simple Brunch: Bacon Eggs Benedict on Onion Bagel
Bacon Eggs Benedict on Onion Bagel
Serves: 2
Prep: 5 minutes
Cook: 5 minutes
Ingredients:
1 onion bagel, split
2 eggs
unsalted butter, to grease pan
1 packet Hollandiase sauce mix
1 c. milk
1/4 c. unsalted butter
2 slices cooked bacon, cut in half
1 dash paprika
Directions:
In a toaster oven cook bagel until slightly golden. In the meantime heat a large non-stick skillet over medium-low and lightly grease with butter. Add two eggs, keeping them separated, and cook just until white is done but yolk is still soft about 2 ro 3 minutes per side.
While eggs are cooking in a small sauce pan combine hollandaise sauce mix, milk and butter. Whisk until smooth and bring to a low boil and cook for 1 minutes, stirring constantly. Remove from heat and continue to stir until slightly thickened.
To assemble place toasted bagel on a plate, lay on bacon, top with egg and spoon on hollandaise sauce then garnish with a sprinkle of paprika.
Saturday, September 3, 2011
Team Continuum Cancer Charity
I know most of us like to be thought of as charitable individuals. Are you or a loved one suffering from cancer and have found yourself having difficulties keeping up with the expenses life brings our way? Team Continuum, a non-profit charity, is who you should turn, and become familar with their Pixels of Promise, a great cause! For those of you that can contribute thank you in advance for your support.
This sponsorship is brought to you by Team Continuum who I have partnered with for this promotion
Monday, August 22, 2011
My Memories Suite Scrapbook Software Giveaway
Is scrapbooking your hobbie? Well if so, and even if not, you are going to want to check out My Memories Suite software, the #1 rated scrapbook software. Not only is it affordable and fun, it’s also extremely easy. Whether you’re new to digital scrapbooking or a seasoned pro, My Memories Suite is the perfect digital scrapbooking software to use. Just take a look at what I put together in no time...
Not only can you piece together memorable photos of yourself, your family and friends but you can also embellish your creations with awesome things like including your own text and even adding music!!!
Would you like to try out this amazing scrapbook software for FREE? Then simply visit the My Memories Suite software website, choose your favorite digital paper pack or layout and leave a comment to this post sharing your choice and email with me.
For more chances to win this fabulous digital scrapbook software take a peek at their blog, "like" Polaroid My Memories Suite on Fabook or "follow" My Memories Suite on Twitter. You can also subscribe to their videos on Youtube. Be sure to leave a separate comment for each thing you do to increase your odds of winning. Good luck!!!
The winner will be chosen by using random.org. This giveaway has been extended due to low volume of comments. As soon as ten comments are received the giveaway will be closed. Once the winner is chosen they will be provided with the promo code as well as instructions on how to download the digital scrapbook software.
What's that? You can't wait until the giveaway is over and want to experience My Memories Suite digital scrapbooking software now. Well you can, and I even have a coupon for $10 off the software and $10 off other products at the online store, a total of $20 off! When checking out use the coupon code "STMMMS97345" for your discount, it's that easy! Feel free to share this coupn code with your family and friends as well. (For residents in the US and Canada only, sorry)
Wednesday, August 10, 2011
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